Our
cases

Solution:

• Analyzed competitors’ creatives, created several sets of video and playable creatives with personalization based on user categories.
• Conducted A/B testing to identify the most effective creative combinations.
• Optimized advertising campaigns and sources, keeping only the most efficient ones.

Results:

1. Growth in new orders reached 43%, repeat orders increased by 31% over three months
2. RR D30 reached 17%.

Client: Mobile game developer

Project duration: 6 months

Objective: Increase organic installs by 30%, improve game visibility in Google Play and App Store, increase RR D7 to 16% Tools: ASO platforms, Advertmobile.

Solution:

1. Conducted ASO audit identifying key opportunities to improve visibility and conversion in Google Play and App Store. More than 300+ relevant search terms were collected.
2. Started purchasing reviews and ratings by keywords, testing several strategies and tracking effectiveness, achieved a retention rate of 73%
3. Updated icons and screenshots, added videos to attract user attention.

Results:

1. 43% increase in organic installs;
2. Game rating increase of 0.4% in Google Play, 0.2% in iOS.
3. RRD7 reached 18%.

Client: Mobile marketplace

Project duration: 3 months

Task: Increase app downloads by 30%, increase average order value by 15%, reduce Cost Per Install (CPI) by 20%.

Tools: UGC videos, quizzes, dynamic remarketing.

Solution:

• Created user-generated content: “How Kate put together a $50 TikTok-style look”
• Launched interactive quizzes: “What kind of stylist are you?” → personal discounts based on results
• Optimized campaigns through Spytool, removing irrelevant traffic (“No more random reindeer sock lovers!”) Results:

1. App downloads increased by 38%, CPI decreased by 27%
2. Average order value increased by 18% thanks to personalized offers
3. User retention through remarketing resulted in 22% repeat purchases

Client: Mobile app for home workouts

Project duration: 4 months

Task: Increase app installs by 40%, improve D30 Retention Rate to 25%, increase paid subscriptions by 30%.

Tools: Social media targeted advertising, ASO optimization, push notifications. Solution:

• Analyzed competitor audiences through Spytool, created motivational story creatives (“How Mary lost 33 lbs without leaving her kitchen”)
• Launched A/B tests for subscription scenarios: “1 month for $1” vs. “50% off first month”
• Implemented personalized push notifications with workout reminders and “couch warrior” memes Results:

1. Installs grew by 52%, D30 Retention reached 28%
2. Paid subscriptions increased by 37% (“$1 for first month” strategy won)
3. App reached TOP-5 in Health & Fitness on App Store

Client: Restaurant food quick delivery startup

Project duration: 4 months

Task: Improve visibility in top-20 “Food & Drinks” category in App Store

Increase repeat orders by 30%

Reduce CAC by 15%

Tools: Sensor Tower (ASO), Google Ads

Solution: ASO Localization: Analyzed regional queries (e.g., “sushi delivery Moscow”, “fastfood in 30 minutes”). Added geotags in description for 10 major cities. Referral Program: Launched “Bring a friend – get 20% off” campaign. Designer created promo banners with animated dishes for social media. UX Optimization: Reduced order completion steps from 6 to 3. Implemented push notifications about order status and personal offers (“Your favorite roll with 30% discount”) Results:

• App reached top-15 in “Food & Drinks” category in App Store
• Repeat orders increased by 35%
• CAC decreased by 18% due to organic growth

Client: Twinby (mobile dating app)

Project duration: 6 months

Objective: attract new users, increase in-app activity and boost ROI

Tools:

• AppMetrica
• Yandex.Direct
• VK Ads, Xiaomi Ads, Mintegral, RevX

Solution:

• Developed eye-catching creatives (static banners and videos) focusing on key app features
• Launched targeted advertising for 18-39 age audience in major Russian cities
• Implemented retargeting for users who didn’t complete registration
• Used various ad formats: banners, carousels, rewarded video, interstitial ads

Results:

1. Attracted 190,000 new users
2. RR D7 reached 17%
3. User return rate through retargeting – 14%
4. 17% increase in time spent in app
5. ROI reached 180%