Denis Drozdov, head of client service at TrafficShark, shared his impressions of the recent #AWAsia
Denis Drozdov, head of client service at TrafficShark, shared his impressions of the recent #AWAsia:
“The AWA Bangkok 2024 conference was my first international conference, which provided me with experience in international communication and cooperation.
There weren’t many speakers at the conference, with the main emphasis being on networking, during which I met key people from the industry, was able to communicate with them in an informal setting, discussing the strengthening of current cooperation in some cases, and the development of new partnerships in others.
Speaking of things that caught my eye, it was immediately noticeable – the large number of people who were eager to make connections, and the variety of booths that showed different levels of creativity.
And here it’s worth making a lyrical digression and writing a few lines about the conference venue itself. Bangkok is a city of contrasts, where such different locations exist side by side. Look ahead, and there are hundreds of meters of stands and a sea of people, and you’re in a high-rise, pompous building surrounded by equally ‘expensive’ brothers. But walk literally 700 meters, and you find yourself in a completely ‘different place’.
Summing up the above, such conferences help companies ‘keep their ear to the ground’, meet their partners in person, and resolve issues that are better and faster solved ‘on the go’. The leisure time in Bangkok deserves a separate mention, but that’s a completely different story.”
In the third reading, amendments to the Russian law “On Advertising” have been adopted, which will significantly change the rules for placing online advertising
In the third reading, amendments to the Russian law “On Advertising” (https://adindexru.turbopages.org/adindex.ru
/s/news/right/2024/12/11/328446.phtml) have been adopted, which will significantly change the rules for placing online advertising. The main changes will come into force on April 1, 2025, and Roskomnadzor will oversee their compliance.
Key changes will affect two important aspects:
Introduction of a mandatory 3% fee on online advertising distribution. This mechanism aims to further regulate the advertising market and create new funding mechanisms for state initiatives.
Changes to the rules for advertising credit products. All financial service advertisements must now include a warning phrase: “Assess your financial capabilities and risks.” An important requirement is that this text must occupy at least 5% of the total ad space.
Expert opinions on the impact of these amendments on the advertising market converge on the following points:
The adoption of these amendments will increase costs for advertisers, especially for small and medium-sized businesses. This may lead to reduced advertising budgets and a shift toward more cost-effective communication channels.
Implementing the new requirements will be technically challenging. Advertisers will need to redesign ad layouts, requiring additional time and financial resources. Adapting ads for mobile devices with limited space will be particularly difficult.
Lawmakers argue that the amendments aim to increase transparency in the advertising market and protect consumer rights, despite the economic challenges they pose for market participants.
The Scale of Scalability: A Review of Recent Deals in the Advertising World
The Scale of Scalability: A Review of Recent Deals in the Advertising World
The advertising technology market, like the entire tech sector, has faced numerous changes in recent years: from shifts in legislation and regulation, such as enhanced user data protection, to evolving consumer preferences and the emergence of new technologies. During this period, companies have been forced to adapt to new standards and seek available solutions for growth.
It has been reported that Avito has signed an agreement to acquire Adriver/Soloway (https://rbc-ru.turbopages.org/turbo/rbc.ru/s/technology_and_media/
18/12/2024/676152799a7947a521f2fec7), valued at approximately 2 billion rubles.
Let’s break it down.
Adriver has been a player in the advertising market since 1997 and holds a significant position among programmatic companies. In 2023, Adriver/Soloway generated 1.6 billion rubles in revenue and a net profit of 373 million rubles.
This acquisition makes Avito the owner of a full advertising technology stack, covering verification, SSP, DSP, DMP, as well as a qualified team to further develop its advertising business.
Until now, Avito has derived most of its profits from small and medium-sized business (SMB) advertising, and this deal will allow them to strengthen their position in the large business segment.
However, questions remain regarding the independence and autonomy of Adriver’s verification services, which need clarification.
Meanwhile, the brand advertising platform LoopMe has completed its acquisition of Chartboost. (https://loopme.com/press_releases/loopme-acquires-chartboost-from-zynga-accelerating-mission-to-power-brand-advertising-across-digital-ecosystem/)
This deal aims to expand capabilities as part of a move toward the concept of “vertical integration.” Chartboost, known for its mobile gaming ad platform, adds a new business segment to LoopMe’s portfolio. This will enable the company to penetrate deeper into the mobile advertising market, which continues to grow due to the increasing number of smartphone users and the rising amount of time users spend on their devices.
The deal also highlights the growing importance of data and analytics in the advertising business. LoopMe, specializing in machine learning and data analysis, will be able to combine its technologies with Chartboost’s gaming data, further contributing to the creation of more personalized advertising solutions.
Collectively, these deals underscore a trend toward consolidation and integration among advertising players, where they seek to expand their capabilities by leveraging each other’s innovations and strategic acquisitions. This not only increases their profitability but also allows them to offer users more personalized content tailored to individual preferences and behaviors.
We’re back from the marketing and advertising conference PromediaConf, and you know what? Team TrafficShark is sharing our take on the event!
We’re back from the marketing and advertising conference PromediaConf, and you know what? Team TrafficShark is sharing our take on the event!
First, we were greeted by a robot dog—a mechanical buddy that waved its paw, sat back on its hind legs, and did everything to grab your attention. Sure, technology has advanced enough to replace even dogs, but its cuteness won us over.
Second: tons of booths—some looked like actual works of art. But the real highlight was the content. Speakers delivered: they tackled critical industry challenges, offered fresh solutions, and actively engaged with the audience. The concentration of expertise in niche marketing areas was off the charts.
One gripe: we and our colleagues felt the lack of mobile-focused Q&A and content, but we did our best to fix that. We grilled speakers about classic performance tools, their evolution, and current/future applications.
But let’s not forget the entertainment, which was… intense. What stole the show? A rabbit enclosure—people crowded around it nonstop, snapping photos of the fluffy critters. The field kitchen serving buckwheat was a hit, with folks lining up for a bowl. And if things felt too surreal by 2 PM, the organizers had thoughtfully placed “reality adjustment stations” around the venue.
P.S. To those who skipped it—we get it, but next time, join us and add your expert voice to the mix! 😉
The Dark Side of Advertising: How Scammers Trick Advertisers via SSAI
The Dark Side of Advertising: How Scammers Trick Advertisers via SSAI
This article was inspired by the piece “While You Were Asleep: The Serene Sounds of Fraud — DoubleVerify.” Imagine watching your favorite TV series online, and ads pop up between episodes. Seems simple, right? But behind this seemingly straightforward process, a high-tech thriller with elements of crime drama could be unfolding. Welcome to the world of SSAI fraud — one of the most cunning scams in modern advertising!
Remember the old saying about buying a “pig in a poke”? SSAI (Server-Side Ad Insertion) is that “poke,” but digital. Normally, it’s a technology that stitches ads directly into a video stream on the server side — like a digital tailor seamlessly weaving ads into content. But where there’s technology, there will always be those who misuse it.
Imagine a magician showing you one card while hiding another up their sleeve. SSAI fraudsters operate similarly:
It’s like searching for a black cat in a dark room — especially when the cat isn’t there! SSAI fraud happens on the server side, making it nearly invisible to standard anti-fraud tools. Imagine trying to catch a thief who sneaks in through a secret passage you never knew existed.
SSAI fraud is the digital-era version of Ocean’s Eleven. While eradicating it entirely remains a challenge, understanding how it works is the first step to fighting back. Remember: In advertising, not all that glitters is gold — and not all views are real!
Comment from TrafficShark’s Head of Affiliate:
After years in mobile marketing, I’ve seen so many fraud schemes that I could write a crime novel. But SSAI fraud is truly special. Let me share my professional take.
Last week, we encountered this scam with a major client. The campaign was thriving, metrics were soaring… until we noticed a suspicious pattern: ad views were perfectly evenly distributed across all hours. Too perfect. In the real world, people sleep, work, eat — this was the first red flag.
What worries me most is how elegantly this scheme operates. Unlike primitive bots or click farms, SSAI fraud is hard to detect with traditional methods. It’s like a magician making money vanish — transactions look clean, but the cash is gone.
But there’s hope! Over the past year, the industry has made huge strides in combating this fraud. At TrafficShark, we use advanced analytics to detect user behavior anomalies and flag suspicious campaigns.
My advice to advertisers:
The future lies in hybrid solutions combining automated monitoring with human expertise. Machines excel at data analysis, but final decisions should always involve industry veterans. Stay sharp!
