Traffic sources

Operating systems

Traffic source

Advertising formats

ios

ios

iOS is a mobile operating system by Apple, designed for iPhones, iPads, and iPod Touch devices, renowned for its closed ecosystem, seamless hardware-software integration, and robust security protocols. Its key advantages include smooth performance even on older devices, consistent updates, minimal fragmentation, and strong data protection through built-in encryption and strict app permission controls.

Android

Android is an open-source operating system developed by Google, primarily for smartphones and tablets, known for its versatility and wide compatibility across devices from various manufacturers

Android

Android is an open-source operating system developed by Google, primarily for smartphones and tablets, known for its versatility and wide compatibility across devices from various manufacturers. Its key advantages include extensive customization options, access to a vast app ecosystem via Google Play, and affordability due to the diversity of hardware options available at different price points.

APK

APK files (Android Package Kit) are installation file formats for Android apps, used to distribute software outside the official Google Play Store

APK

APK files (Android Package Kit) are installation file formats for Android apps, used to distribute software outside the official Google Play Store. Their advantages include installing early app versions, mods, bypassing regional restrictions, and full content control, even without access to Google services.

Pwa

PWA files (Progressive Web Apps) are web applications that function like native mobile apps, using technologies like Service Workers and manifests for offline access and device installation

Pwa

PWA files (Progressive Web Apps) are web applications that function like native mobile apps, using technologies like Service Workers and manifests for offline access and device installation. Key advantages include cross-platform compatibility (works on any device with a browser), no need for app store downloads, fast loading speeds, and reduced development costs.

Mobile web

Mobile web app is a web application optimized for mobile devices, running in a browser without installation, built with HTML, CSS, and JavaScript

Mobile web

Mobile web app is a web application optimized for mobile devices, running in a browser without installation, built with HTML, CSS, and JavaScript. Advantages include cross-platform compatibility (works on iOS, Android, etc.), device storage savings, and instant updates without user intervention.

Unity Ads is a built-in advertising platform by Unity Technologies that enables developers to monetize mobile and PC games through video ads, interstitial ads, and interactive formats. Its key advantage is seamless integration with the Unity engine, simplifying ad campaign setup and optimization without code overhauls. The platform offers access to a global audience, smart targeting based on in-game metrics, and analytics tools to maximize revenue for developers. Additionally, Unity Ads is cross-platform, ensuring consistent earnings across devices, and integrates with most ad networks, broadening monetization opportunities.

Liftoff is a mobile marketing platform specializing in driving targeted traffic through ad campaigns for apps and games, including installs, retargeting, and user engagement. Its key advantage lies in leveraging machine learning to analyze real-time data, enabling bid optimization and precise targeting of high-converting audiences. Liftoff focuses on ROI-driven strategies, ensuring advertisers acquire high-value users at minimal cost. The platform also provides cross-channel analytics and supports multiple ad formats, making it a powerful tool for scaling mobile projects.

Moloco is a programmatic advertising platform that leverages machine learning for real-time audience targeting and campaign optimization, focusing on mobile apps, games, and e-commerce. Its key advantage lies in its proprietary ML model, which analyzes user behavior and first-party data to identify high-converting audiences without relying on third-party cookies. Moloco provides flexible bid management tools, automated ROI optimization, and access to global ad inventories, including video, banners, and native formats. The platform also ensures data transparency and compliance with privacy standards (e.g., iOS ATT), making it effective in tracking-restricted environments.

Mintegral is a mobile advertising platform focused on driving traffic and monetization for mobile apps and games through interactive formats (e.g., playable ads, video ads). Its key advantage lies in AI-powered algorithms for real-time campaign optimization, boosting conversion rates and ROI via precise targeting and adaptive bidding. The platform provides access to high-fill global ad inventory and supports deeply engaging creatives, like interactive mini-games. Additionally, Mintegral offers fraud prevention tools and integration with its own SSP, reducing costs and enhancing transparency for advertisers.

IronSource is a monetization and user acquisition (UA) platform that helps developers promote mobile apps and games through ad campaigns (video, interstitials, interactive formats). Its key advantage lies in integration with top ad networks and DSPs, providing access to global traffic and scalable campaigns with minimal effort. Machine learning algorithms optimize bids and targeting in real-time, boosting conversion rates and ROI. After merging with Unity, the platform strengthened its ecosystem, offering end-to-end tools for development, monetization, and analytics, streamlining project management.

Bigo Ads is an advertising platform within the Bigo Live ecosystem, a social streaming and short-video app, specializing in traffic acquisition via interactive formats (e.g., live-stream ads, clickable banners). Its key advantage is access to a young, highly engaged audience in Asia, Africa, and Latin America, where the platform dominates. Bigo Ads’ algorithms analyze real-time user behavior, enabling targeting by interests, location, and in-app activity. The platform also supports high-engagement creatives, such as live-stream integrations, boosting conversion rates for brands and app developers.

Huawei Ads is an advertising platform by Huawei, integrated into its ecosystem (AppGallery, devices, services), enabling app and brand promotion via banners, video, native ads, and push notifications. Its key advantage is access to a massive audience in China, Asia, and Europe, where Huawei leads in premium smartphone markets. The platform leverages device data (location, interests, behavior) for precise targeting and ad integration into system apps (e.g., theme store, lock screen). Additionally, Huawei Ads provides analytics tools, dynamic creative support, and HarmonyOS compatibility, boosting conversion rates and reach.

AppNext is a mobile marketing platform focused on user acquisition and app monetization through ad formats (video, banners, native ads). Its key advantage is global audience reach, including emerging markets, where the platform thrives via partner networks. AppNext’s algorithms auto-optimize campaigns for higher ROI using user behavior and conversion data. The platform also provides analytics tools, multi-format support, and DSP integration, simplifying ad strategy scaling.

Google Ads is Google’s advertising platform for placing ads in search results, on YouTube, partner websites, and mobile apps via the Display and Search networks. Its key advantage is access to billions of users daily through integration with top services (Google Search, YouTube, Gmail), enabling unmatched reach and targeting via keywords, interests, and demographics. The platform offers flexible formats (text, video, display, Shopping ads) and machine learning algorithms for bid automation, boosting conversion rates and ROI. Integration with Google Analytics and conversion tracking tools ensures precise performance analysis and scalable campaigns with budget control.

Apple Search Ads is Apple’s advertising platform for promoting apps in the App Store search results, where users actively seek new apps. Its key advantage is high conversion rates by targeting audiences with commercial intent (e.g., via keywords, demographics, location). The platform’s algorithms auto-optimize bids and impressions, while Apple’s first-party data (without third-party trackers) ensures precise analytics despite iOS privacy restrictions. Ads also appear directly at the top of App Store search, boosting user trust and lowering cost per acquisition for paying users.

Meta (formerly Facebook) is a global advertising platform spanning Facebook, Instagram, Messenger, and WhatsApp, enabling audience targeting based on demographics, interests, behavior, and user activity data. Its key advantage is access to billions of daily active users, ensuring unmatched reach and granular targeting for any niche. The platform offers flexible ad formats (video, carousels, Stories, dynamic ads) and AI-driven optimization tools to boost conversions and ROI. Integration with Meta Pixel, analytics, and cross-platform management via Ads Manager simplifies campaign scaling and real-time performance tracking.

Xiaomi Ads is an advertising platform embedded in Xiaomi’s ecosystem of devices and services (smartphones, apps, GetApps store), enabling audience targeting via native ads, banners, and push notifications. Its key advantage is access to millions of users in Asia and other regions where Xiaomi dominates the market, ensuring massive reach. The platform leverages device data (model, location, behavior) for precise targeting and ad integration into system apps (e.g., lock screen, theme store). Additionally, Xiaomi Ads offers flexible formats and analytics, boosting conversion rates for mobile app and brand campaigns.

Video ads

Video ads are short clips (5-30 seconds) embedded in mobile apps, social media, or platforms like YouTube/TikTok, delivering messages through motion and sound.

Video ads

Video ads are short clips (5-30 seconds) embedded in mobile apps, social media, or platforms like YouTube/TikTok, delivering messages through motion and sound. Their key advantage is high engagement: dynamic audiovisual content captures attention, boosting brand recall and conversions. Additionally, vertical formats (Stories, Reels) align with mobile user habits, while view and interaction analytics enable precise campaign optimization.

Banner

A banner is a static or animated graphic ad displayed on websites, apps, or social media, redirecting users to a landing page upon click

Banner

A banner is a static or animated graphic ad displayed on websites, apps, or social media, redirecting users to a landing page upon click. Key advantages: easy creation, broad audience reach via multi-platform placement, and design flexibility (adaptable to screen sizes and platform themes). Banners also integrate seamlessly with analytics tools for tracking CTR and campaign performance.

Native advertising

Native advertising is a format that seamlessly blends into platform content (articles, social feeds, apps), mimicking its style and design, making it less intrusive

Native advertising

Native advertising is a format that seamlessly blends into platform content (articles, social feeds, apps), mimicking its style and design, making it less intrusive. Its key advantage is high engagement: users perceive such ads as part of the content, boosting CTR and brand trust. In mobile advertising, native formats excel by adapting to smartphone screens and integrating into mobile feeds, enhancing user experience and driving conversions.

Rewarded advertising

Rewarded advertising is a mobile advertising format where users receive in-game currency, extra lives, premium content, or other bonuses for watching video ads or interacting with advertisements

Rewarded advertising

Rewarded advertising is a mobile advertising format where users receive in-game currency, extra lives, premium content, or other bonuses for watching video ads or interacting with advertisements. The format is especially popular in mobile games as it offers users a voluntary choice between watching ads and receiving rewards, creating a positive association with the advertised product and increasing engagement. The key advantage is a high completion rate and ad memorability, as users consciously choose to interact with ads in exchange for rewards they value.

Traffic sources

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