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Agency for mobile marketing

We are engaged in mobile development. Our work is best told through cases and thousands of satisfied customers
10
+
years of experience
Discuss the project
150
+
clients

We work because:

we give maximum to our clients
2015
founded in
130
+
clients
10
+
million application downloads
80
+
thousand creatives have been created

Working with those who strive for excellence

and proud of our customers

Performance Marketing

Helping you reach new heights
RT

Remind users of products they were previously interested in, and drive those prospects back to the site with ads to complete the purchase.

UA

We acquire users through the following types of advertising: Influencer Performance Campaigns Rewarded OEM Campaigns

Influencer Performance Campaigns (IPM)

ASO
  • Keyword selection
  • Optimization of keywords and description
  • App title optimization
  • App visual design
  • App metrics
Creative Development

We develop high quality banners, videos, gameplay and story videos. Our creatives are focused on achieving the client’s KPIs and ensuring high efficiency.

RT

Remind users of products they were previously interested in, and drive those prospects back to the site with ads to complete the purchase.

UA

We acquire users through the following types of advertising: Influencer Performance Campaigns Rewarded OEM Campaigns

Influencer Performance Campaigns (IPM)

ASO
  • Keyword selection
  • Optimization of keywords and description
  • App title optimization
  • App visual design
  • App metrics
Creative Development

We develop high quality banners, videos, gameplay and story videos. Our creatives are focused on achieving the client’s KPIs and ensuring high efficiency.

Cases in our favor

all cases
With a Food Delivery Service

Client: Food delivery service

Project duration: 3 months

Objective: Increase new orders by 35% and repeat orders by 29%, improve RR D30 to 14%. Tools: Spytool, in-app advertising.

With a Game Developer

Client: Mobile game developer

Project duration: 6 months

Objective: Increase organic installs by 30%, improve game visibility in Google Play and App Store, increase RR D7 to 16%.

Tools: ASO platforms, Advertmobile.

With an Online Clothing Store

Client: Mobile marketplace

Project duration: 3 months

Task: Increase app downloads by 30%, increase average order value by 15%, reduce Cost Per Install (CPI) by 20%.

With a Fitness App

Client: Mobile app for home workouts

Project duration: 4 months

Task: Increase app installs by 40%, improve D30 Retention Rate to 25%, increase paid subscriptions by 30%.

Food Delivery Service (FoodFast)

Client: Restaurant food quick delivery startup

Project duration: 4 months

Task: Improve visibility in top-20 “Food & Drinks” category in App Store

Twinby

Client: Twinby (mobile dating app)

Project duration: 6 months

Objective: attract new users, increase in-app activity and boost ROI

With a Food Delivery Service

Solution:

  • Analyzed competitors’ creatives, created several sets of video and playable creatives with personalization based on user categories.
  • Conducted A/B testing to identify the most effective creative combinations.
  • Optimized advertising campaigns and sources, keeping only the most efficient ones.

Results:

  1. Growth in new orders reached 43%, repeat orders increased by 31% over three months
  2. RR D30 reached 17%.
With a Game Developer

Client: Mobile game developer

Project duration: 6 months

Objective: Increase organic installs by 30%, improve game visibility in Google Play and App Store, increase RR D7 to 16% Tools: ASO platforms, Advertmobile.

Solution:

  1. Conducted ASO audit identifying key opportunities to improve visibility and conversion in Google Play and App Store. More than 300+ relevant search terms were collected.
  2. Started purchasing reviews and ratings by keywords, testing several strategies and tracking effectiveness, achieved a retention rate of 73%
  3. Updated icons and screenshots, added videos to attract user attention.

Results:

  1. 43% increase in organic installs;
  2. Game rating increase of 0.4% in Google Play, 0.2% in iOS.
  3. RRD7 reached 18%.
With an Online Clothing Store

Client: Mobile marketplace

Project duration: 3 months

Task: Increase app downloads by 30%, increase average order value by 15%, reduce Cost Per Install (CPI) by 20%.

Tools: UGC videos, quizzes, dynamic remarketing.

Solution:

  • Created user-generated content: “How Kate put together a $50 TikTok-style look”
  • Launched interactive quizzes: “What kind of stylist are you?” → personal discounts based on results
  • Optimized campaigns through Spytool, removing irrelevant traffic (“No more random reindeer sock lovers!”) Results:
  1. App downloads increased by 38%, CPI decreased by 27%
  2. Average order value increased by 18% thanks to personalized offers
  3. User retention through remarketing resulted in 22% repeat purchases
With a Fitness App

Client: Mobile app for home workouts

Project duration: 4 months

Task: Increase app installs by 40%, improve D30 Retention Rate to 25%, increase paid subscriptions by 30%.

Tools: Social media targeted advertising, ASO optimization, push notifications. Solution:

  • Analyzed competitor audiences through Spytool, created motivational story creatives (“How Mary lost 33 lbs without leaving her kitchen”)
  • Launched A/B tests for subscription scenarios: “1 month for $1” vs. “50% off first month”
  • Implemented personalized push notifications with workout reminders and “couch warrior” memes Results:
  1. Installs grew by 52%, D30 Retention reached 28%
  2. Paid subscriptions increased by 37% (“$1 for first month” strategy won)
  3. App reached TOP-5 in Health & Fitness on App Store
Food Delivery Service (FoodFast)

Client: Restaurant food quick delivery startup

Project duration: 4 months

Task: Improve visibility in top-20 “Food & Drinks” category in App Store

Increase repeat orders by 30%

Reduce CAC by 15%

Tools: Sensor Tower (ASO), Google Ads

Solution: ASO Localization: Analyzed regional queries (e.g., “sushi delivery Moscow”, “fastfood in 30 minutes”). Added geotags in description for 10 major cities. Referral Program: Launched “Bring a friend – get 20% off” campaign. Designer created promo banners with animated dishes for social media. UX Optimization: Reduced order completion steps from 6 to 3. Implemented push notifications about order status and personal offers (“Your favorite roll with 30% discount”) Results:

  • App reached top-15 in “Food & Drinks” category in App Store
  • Repeat orders increased by 35%
  • CAC decreased by 18% due to organic growth
Twinby

Client: Twinby (mobile dating app)

Project duration: 6 months

Objective: attract new users, increase in-app activity and boost ROI

Tools:

  • AppMetrica
  • Yandex.Direct
  • VK Ads, Xiaomi Ads, Mintegral, RevX

Solution:

  • Developed eye-catching creatives (static banners and videos) focusing on key app features
  • Launched targeted advertising for 18-39 age audience in major Russian cities
  • Implemented retargeting for users who didn’t complete registration
  • Used various ad formats: banners, carousels, rewarded video, interstitial ads

Results:

  1. Attracted 190,000 new users
  2. RR D7 reached 17%
  3. User return rate through retargeting – 14%
  4. 17% increase in time spent in app
  5. ROI reached 180%

TRAFFIC SOURCES

to promote mobile applications faster and more effectively
Unity Ads is a built-in advertising platform by Unity Technologies that enables developers to monetize mobile and PC games through video ads, interstitial ads, and interactive formats. Its key advantage is seamless integration with the Unity engine, simplifying ad campaign setup and optimization without code overhauls. The platform offers access to a global audience, smart targeting based on in-game metrics, and analytics tools to maximize revenue for developers. Additionally, Unity Ads is cross-platform, ensuring consistent earnings across devices, and integrates with most ad networks, broadening monetization opportunities.
Liftoff is a mobile marketing platform specializing in driving targeted traffic through ad campaigns for apps and games, including installs, retargeting, and user engagement. Its key advantage lies in leveraging machine learning to analyze real-time data, enabling bid optimization and precise targeting of high-converting audiences. Liftoff focuses on ROI-driven strategies, ensuring advertisers acquire high-value users at minimal cost. The platform also provides cross-channel analytics and supports multiple ad formats, making it a powerful tool for scaling mobile projects.
Moloco is a programmatic advertising platform that leverages machine learning for real-time audience targeting and campaign optimization, focusing on mobile apps, games, and e-commerce. Its key advantage lies in its proprietary ML model, which analyzes user behavior and first-party data to identify high-converting audiences without relying on third-party cookies. Moloco provides flexible bid management tools, automated ROI optimization, and access to global ad inventories, including video, banners, and native formats. The platform also ensures data transparency and compliance with privacy standards (e.g., iOS ATT), making it effective in tracking-restricted environments.
Mintegral is a mobile advertising platform focused on driving traffic and monetization for mobile apps and games through interactive formats (e.g., playable ads, video ads). Its key advantage lies in AI-powered algorithms for real-time campaign optimization, boosting conversion rates and ROI via precise targeting and adaptive bidding. The platform provides access to high-fill global ad inventory and supports deeply engaging creatives, like interactive mini-games. Additionally, Mintegral offers fraud prevention tools and integration with its own SSP, reducing costs and enhancing transparency for advertisers.
IronSource is a monetization and user acquisition (UA) platform that helps developers promote mobile apps and games through ad campaigns (video, interstitials, interactive formats). Its key advantage lies in integration with top ad networks and DSPs, providing access to global traffic and scalable campaigns with minimal effort. Machine learning algorithms optimize bids and targeting in real-time, boosting conversion rates and ROI. After merging with Unity, the platform strengthened its ecosystem, offering end-to-end tools for development, monetization, and analytics, streamlining project management.
Bigo Ads is an advertising platform within the Bigo Live ecosystem, a social streaming and short-video app, specializing in traffic acquisition via interactive formats (e.g., live-stream ads, clickable banners). Its key advantage is access to a young, highly engaged audience in Asia, Africa, and Latin America, where the platform dominates. Bigo Ads’ algorithms analyze real-time user behavior, enabling targeting by interests, location, and in-app activity. The platform also supports high-engagement creatives, such as live-stream integrations, boosting conversion rates for brands and app developers.
Huawei Ads is an advertising platform by Huawei, integrated into its ecosystem (AppGallery, devices, services), enabling app and brand promotion via banners, video, native ads, and push notifications. Its key advantage is access to a massive audience in China, Asia, and Europe, where Huawei leads in premium smartphone markets. The platform leverages device data (location, interests, behavior) for precise targeting and ad integration into system apps (e.g., theme store, lock screen). Additionally, Huawei Ads provides analytics tools, dynamic creative support, and HarmonyOS compatibility, boosting conversion rates and reach.
AppNext is a mobile marketing platform focused on user acquisition and app monetization through ad formats (video, banners, native ads). Its key advantage is global audience reach, including emerging markets, where the platform thrives via partner networks. AppNext’s algorithms auto-optimize campaigns for higher ROI using user behavior and conversion data. The platform also provides analytics tools, multi-format support, and DSP integration, simplifying ad strategy scaling.
Google Ads is Google’s advertising platform for placing ads in search results, on YouTube, partner websites, and mobile apps via the Display and Search networks. Its key advantage is access to billions of users daily through integration with top services (Google Search, YouTube, Gmail), enabling unmatched reach and targeting via keywords, interests, and demographics. The platform offers flexible formats (text, video, display, Shopping ads) and machine learning algorithms for bid automation, boosting conversion rates and ROI. Integration with Google Analytics and conversion tracking tools ensures precise performance analysis and scalable campaigns with budget control.
Apple Search Ads is Apple’s advertising platform for promoting apps in the App Store search results, where users actively seek new apps. Its key advantage is high conversion rates by targeting audiences with commercial intent (e.g., via keywords, demographics, location). The platform’s algorithms auto-optimize bids and impressions, while Apple’s first-party data (without third-party trackers) ensures precise analytics despite iOS privacy restrictions. Ads also appear directly at the top of App Store search, boosting user trust and lowering cost per acquisition for paying users.
Meta (formerly Facebook) is a global advertising platform spanning Facebook, Instagram, Messenger, and WhatsApp, enabling audience targeting based on demographics, interests, behavior, and user activity data. Its key advantage is access to billions of daily active users, ensuring unmatched reach and granular targeting for any niche. The platform offers flexible ad formats (video, carousels, Stories, dynamic ads) and AI-driven optimization tools to boost conversions and ROI. Integration with Meta Pixel, analytics, and cross-platform management via Ads Manager simplifies campaign scaling and real-time performance tracking.
Xiaomi Ads is an advertising platform embedded in Xiaomi’s ecosystem of devices and services (smartphones, apps, GetApps store), enabling audience targeting via native ads, banners, and push notifications. Its key advantage is access to millions of users in Asia and other regions where Xiaomi dominates the market, ensuring massive reach. The platform leverages device data (model, location, behavior) for precise targeting and ad integration into system apps (e.g., lock screen, theme store). Additionally, Xiaomi Ads offers flexible formats and analytics, boosting conversion rates for mobile app and brand campaigns.

ММР

Appsflyer
AppsFlyer is a mobile app attribution and analytics platform that tracks the performance of advertising campaigns
Adjust
Adjust is a mobile app attribution and analytics platform that tracks install sources, user behavior, and campaign ROI
Appmetrica
AppMetrica is an analytics platform by Yandex for mobile apps, combining install tracking, user behavior analysis
Branch
Branch is a deep linking and attribution platform that connects mobile and desktop user interactions, ensuring precise tracking of installs and conversions
MyTracker
MyTracker is an analytics platform by Mail.ru Group for tracking app installs, user behavior, and ad campaign attribution in mobile and web projects
Appsflyer

AppsFlyer is a mobile app attribution and analytics platform that tracks the performance of advertising campaigns by identifying the sources of app installs and user engagement. Its key advantage is cross-platform integration with thousands of ad networks and real-time attribution accuracy, even under tracking restrictions like iOS ATT. Additional benefits include fraud prevention, detailed ROI analytics, and flexible campaign optimization tools.

Adjust

Adjust is a mobile app attribution and analytics platform that tracks install sources, user behavior, and campaign ROI. Its key advantage is data accuracy via its SDK and ad network integrations, along with fraud prevention through anomaly detection algorithms. Additional benefits include automated campaign optimization, compliance with privacy standards (SKAdNetwork, GDPR), and granular analytics for scaling projects.

Appmetrica

AppMetrica is an analytics platform by Yandex for mobile apps, combining install tracking, user behavior analysis, and ad campaign attribution. Its key advantage is integration with the Yandex ecosystem (Direct, Metrica) and focus on CIS regions, offering deep analytics and access to local ad tools. Additional benefits: compliance with privacy standards (GDPR), fraud prevention, and AI-powered LTV predictions with campaign automation.

Branch

Branch is a deep linking and attribution platform that connects mobile and desktop user interactions, ensuring precise tracking of installs and conversions. Its key advantage is cross-platform tracking, analyzing user journeys from ads to conversions across devices and channels. Additional benefits: fraud prevention, ad network integrations, and personalized deep links to boost retention.

MyTracker

MyTracker is an analytics platform by Mail.ru Group for tracking app installs, user behavior, and ad campaign attribution in mobile and web projects. Its key advantage is deep integration with the Mail.ru ecosystem (social networks, games) and focus on CIS audiences, offering access to local data and ad tools. Additional benefits: fraud prevention, AI-driven retention (LTV) predictions, cross-platform analytics, and GDPR compliance.

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